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Research papers

Aroma psychology

The rather intricate process of odour perceptation and evaluation defies any exact measurements of consumer responses to fragranced products. This paper will discuss a psychological approach towards fragrance evaluation leading to a theory of...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Hans-Otto Schmidt
June 15, 1993

Research papers

Fragrance in Japan

This new interest in developing the fragrance market might be seen as the latest step in an increasing interest in the luxury market among Japanese manufacturers. In the 70s we observed extraordinary activity in investment in the fashion area (KENZO,...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Robert J. Wilk
June 15, 1993

Research papers

Fragrance names

I have started this study about the past of Fragrances Names with the idea that what I was going to learn would help me in the whole process of brandnames creation. The importance of the Name lies in the fact that it is, among all the elements of the...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Pierre Bessis
June 15, 1993

Research papers

Fine fragrances

The paper considers some different factors which have influenced the marketing of Fine Fragrances and whether successful brands from the fast moving consumer goods market can provide any clues to improve the success rate in the Fragrance field....

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Gerry Landers
June 15, 1993

Research papers

What can consumer research tell us about why people wear perfume?

Despite our inadequate understanding of the physiologial and psychological mechanisms involved in odor perception, the efforts of many researchers interested in these issues is beginning to throw more light on the variety of reasons why people wear...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Hugh Bain
June 15, 1993

Research papers

Expert or consumer language? Why not both?

We use language to describe and communicate our impressions and feelings to other people. When a single language is spoken by a group of people, there is no problem in understanding. However, where there are 2 different languages, to get an...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Francisco Batalla
June 15, 1993

Research papers

Today's fine fragrance from a designer's point of view

We will all agree that the fine fragrance industry does show some changes; normal evolution of an industry, commercial uncertainty, growing numbers of launches, acceleration of trends and increasing infidelity from consumers emphasize today the risk...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Thierry Lecoule
June 15, 1993

Research papers

Analysis of problems inherent in the prevailing fragrance research

The present fragrance research situation can be defined by just two words: need and dis-satisfaction The need for fragrance research is based on the fragrance's perceived importance as the "invisible brand personality", due to which it is constantly...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Barbara Busch
June 15, 1993

Research papers

On the scent of a mystery

A partial exploration of some of the biological and psychological dimensions of odour is undertaken herein. Metaphor often reveals cultural viewpoints in regard to the senses, and smell - both positive and negative - is frequently characterised...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Joseph A. Precker
June 15, 1993