Resources Library by ANA

The international newspaper

In the Spring of 1981, the 1980 European research programme was adapted and used in South East Asia. The main objective of this study was to look at the impact of the launch in S.E. Asia and to check that the editorial content of the newspaper was...

Catalogue: Seminar 1983: Publishing A Better Product

Authors: David S. Mitchell, Barbara R. Lewis

November 23, 1983

Making the editorial matter of medical magazines more attractive

In Germany two continuous research services are available measurement the relative readership of the editorial elements in 30 major medical magazines. One service is private, the other one is part of the syndicated audience research organisation...

Catalogue: Seminar 1983: Publishing A Better Product

Authors: Ilse Meier, Gerhard Zacharias

November 23, 1983

The positioning of two leader magazines in the women's "A" and news magazines periodical market

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product

Author: Andreina Vanni

November 23, 1983

A case history of TvTimes

It is my intention to review the editorial research carried out for TVTimes since 1968, and to attempt to assess how and where it contributed to the development of the magazine. In the six years of its life, TvTimes has changed in many ways and of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Alwyn Wise

June 15, 1974

Editorial research in preparing a decision on the merger of two weeklies

A publisher sold two weekly magazines whose editorial content was different and whose readers were supposedly different both sociologically and psychologically. But economically it was no longer possible to continue publishing the two magazines...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Robert Gijs

June 15, 1974

In what way does the quantitative "mix" of subject-matter pre-determine sales and readership profiles?

The quantitative mix of a publication's editorial matter undoubtedly plays a basic role in pre-determining the reader's profile and consequently its circulation. I have intentionally inverted the two elements, because circulation is a function of the...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Maria Macchi

June 15, 1974

Marginal remarks on the situation of editorial research in 1974

Closing remarks of the seminar: Editorial Research In The Publishing Industry (1974).

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Otmar Ernst

June 15, 1974

The point of view of management towards market research in general and editorial research in particular

The author will try to carry out this welcome task by attempting to give a synthetic picture of the market and of the environment of the country which is host to this seminar (Italy) then going on to relate some experiences of his company. In many...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Napoleone Jesurum

June 15, 1974

The Espresso case history

On the 10th, March 1974, the new Espresso came out: an issue of 128 pages in "Time" magazine format, which covered all the subject matter in the three sections of the old Espresso (Polit./Cult./Econ.). It is a format common to many other weeklies all...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Carlo Erminero, L. Rubini

Company: Demoskopea

June 15, 1974