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The positioning of two leader magazines in the women's "A" and news magazines periodical market

Date of publication: November 23, 1983

Catalogue: Seminar 1983: Publishing A Better Product

Author: Andreina Vanni

Abstract:

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines" are also illustrated.

Andreina Vanni

Author

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Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-