The positioning of two leader magazines in the women's "A" and news magazines periodical market

Date of publication: November 23, 1983

Author: Andreina Vanni

Abstract:

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines" are also illustrated.

Andreina Vanni

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