Abstract:
This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines" are also illustrated.
This could also be of interest:
Research Papers
The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian)
Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
 
November 23, 1983
Research Papers
The dimensions of attractiveness in women's magazines
Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Ada Giaquinto, Michael Edwardson, Kip Williams, Ladd Wheeler
 
June 15, 1999
Research Papers
Women's magazines
Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Gareth Cooper, Glynis Jones
 
June 15, 1997
