Resources Library by ANA

Audience appreciation and audience size

Most television programmes can be classified into two main programme types, Information and Entertainment. Information programmes tend to get smaller audiences but higher appreciation scores than do Entertainment programmes. Between these two main...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Patrick Barwise, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

June 15, 1979

Patient's influence on the marketing of pharmaceutical products

A dynamic marketing function will respond rapidly to pressures caused by changes in the environment within which the company operates. The pharmaceutical industry, like all others, operates within a number of different environments - industrial,...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Helen Smith

February 1, 1979

Statistics on Britain's new towns and chief impact on opinion and decision making

The aim of this paper is to assess the impact of statistics relevant to quality of life on the climate of public opinion and decision making. Following this introduction and summary the paper has four sections. Section 2 gives some background...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Ray Thomas, Patricia Prescott-Clarke

December 1, 1978

Action research and social welfare

This paper discusses recent British experience of action research in government sponsored community action programmes, (Community Development Projects and EEC sponsored Community Resource Centres). It points to the common view which dismisses action...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Ray Lees, Nick Bailey

December 1, 1978

The effects of economic and social changes on the children's market

The purpose of this paper is to discuss the effects in the UK children's market of the economic recession and its resultant social changes. It will consider how changing patterns in adult behaviour are handed down to children and how they react to...

Catalogue: Seminar 1978: Researching Children

Author: Shirley Greenberg

Company: Ogilvy

October 1, 1978

Children's income and expenditure

The paper below describes a survey conducted in 1976 to assess and examine the sources of income and the size and nature of expenditure of children aged 5-15 in Great Britain. The method chosen was the use of self-completion diaries in which children...

Catalogue: Seminar 1978: Researching Children

Author: Wendy Law

October 1, 1978

Monitoring advertising cost effectively

The UK is well served by data sources dealing with audience/readership and by others showing comparative sales performance. But most marketing companies look to advertising to perform in several intermediate areas, short of sales. They then measure...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Peter A. Hoyes

September 1, 1978

How to adapt research techniques to design and assess corporate image advertising

Corporate advertising requires a research-based approach just as much as product advertising. A good example is Imperial Chemical Industries Ltd., who have been using this approach in Britain since the 1940's. Following research in 1968, the campaign...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Alan Wolfe

Company: Ogilvy

June 14, 1978

A corporate campaign case history

This paper deals with the case history of a corporate campaign for Hoechst U.K., the British subsidiary of the German chemical company, Hoechst A.G. Before 1975, corporate advertising for Hoechst U.K. had been an adaptation of an international...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Gerald de Groot

June 14, 1978