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Research reports

Business traveller cards

With the setting-up of British Airways, considerationis being given to the Business Travel Cards issuedseparately by BEA and BOAC. The research was required to findhow the cards were regarded and actually used and whatwere the particular requirements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 27, 1973
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Citation

, C. (1973a, September 27). Business traveller cards. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/business-traveller-cards


Research reports

Milk Tray block qualitative research

Since sales of the 1/4 sized boxed assortmentsare declining, Rowntree Mackintosh is consideringpossible developments to renew interest in thisarea. Ideas being considered are the introductionof a filled block and a new form of presentationfor the 1/4...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1973
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Citation

, C. (1973a, September 23). Milk Tray block qualitative research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/milk-tray-block-qualitative-research


Research papers

Consumerism and communications

In this paper I propose to use 'consumerism' in a very wide sense, with regard to focus of attention and degree; but to avoid assumptions of secondary implications. This paper will proceed to discuss some psychographics work as a starting point for...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mark R. C. Lovell
September 1, 1973
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Citation

Lovell, M. R. (1973a, September 01). Consumerism and communications. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumerism-and-communications


Research reports

Research report on Soft Moist cat food and packaging

The general objectives of the research were to exploreconsumer reactions to the proposed new, soft and moistcat food. Also, information were required whichwould be useful in framing consumer benefits and product descriptions for use in the launch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Research report on Soft Moist cat food and packaging. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-report-on-soft-moist-cat-food-and-packaging


Research reports

Image research

The total research project was initiated in order toderive a composite picture of how Thwaites as a company isseen by its customers - both the consumers who drink Thwaites products and the Trade who sell those products. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973
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Citation

, C. (1973a, August 19). Image research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/image-research-


Research reports

Qualitative research on beds for Schreiber

Schreiber is planning to launch into the bedmarket in Autumn 1973. The purpose of this researchwas to assist in the development of advertising andalso to provide general information on consumerattitudes to bed-buying, ideas about media andresponses...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on beds for Schreiber. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-beds-for-schreiber


Research reports

Qualitative research on television and press media advertising

The objectives of this research were to generatehypotheses about the ways in which TV andpress advertising work on consumer attitudes, beliefsand behaviour, when acting independently or together.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on television and press media advertising . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-television-and-press-media-advertising-


Research reports

Quantitative check on attitudes to cinema advertising

The research reported here was carried out by CRAM on behalf of Pearl & DeanLtd., to find out the attitudes of cinema-goers towardsadvertising in the cinema with a view to the possibleextension of advertising time. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1973
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Citation

, C. (1973a, July 23). Quantitative check on attitudes to cinema advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/quantitative-check-on-attitudes-to-cinema-advertising


Research reports

Qualitative research on Right Guard anti-perspirant powder

The present research was undertaken to obtain background information on attitudes and opinions of aerosol deodorants/antiperspirants in general and of powder versions in particular. A powder version of Right Guard and the standard version was placed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 13, 1973
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Citation

, C. (1973a, July 13). Qualitative research on Right Guard anti-perspirant powder. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-right-guard-anti-perspirant-powder