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Research papers

Overview

It is no news that more people in the United States are living longer than ever before and that they are relatively more vigorous at chronological ages that used to be considered old. This trend toward longer life combined with the social trends to...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rena Bartos
June 15, 1989
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Citation

Bartos , R. (1989a, June 15). Overview. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/overview


Research papers

The successful aiming of communication at the new generation of retirees (French)

"NOTRE TEMPS" came into the world twenty years ago... in May 1968! Today's generation of retirees has nothing in common with that of 1968. Yet many of the economic decision-makers of 1988 when they speak of today's retirees, evoke memories of their...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gilles de Courtivron
June 15, 1989
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Citation

de Courtivron, G. (1989a, June 15). The successful aiming of communication at the new generation of retirees (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-successful-aiming-of-communication-at-the-new-generation-of-retirees-french-


Research papers

Marketing to an ageing population

For Europe the major demographic change expected over the next thirty years is the growth in the proportion of the population over 50. This trend must be of importance to marketers, and this is particularly the case as there is growing evidence that...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Stephan Buck, John Gabriel
June 15, 1989
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Citation

Buck and Gabriel (1989a, June 15). Marketing to an ageing population. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-to-an-ageing-population


Research papers

Eating patterns in the over-60 generation (French)

This document provides some finding, drawn from a 650 page study of senior citizens, which was conducted by GIRA. That study was made in order to determine possible marketing opportunities in this segment of the population and to offer timely...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Pierre Germain
June 15, 1989
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Citation

Germain, P. (1989a, June 15). Eating patterns in the over-60 generation (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/eating-patterns-in-the-over-60-generation-french-


Research papers

Life styles and values of the over 60's in Japan, Thailand, United States, Denmark and Italy

It is increasingly recognised that the elderly represent a very large sector of the population and world demographic trends show that the percentage is constantly rising. According to the World Health Organization, in the year 2.000 the over 65's...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Maria Teresa Crisci
Company: DOXA
June 15, 1989
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Citation

Crisci, M. (1989a, June 15). Life styles and values of the over 60's in Japan, Thailand, United States, Denmark and Italy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/life-styles-and-values-of-the-over-60-s-in-japan-thailand-united-states-denmark-and-italy


Research papers

Show me my freedom

This paper examines the origins of and changes in current attitudes of 55 to 65-year- olds, in Belgium today. The research provides an insight into the language, both verbal and symbolic, which should or should not be used when communicating with the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Lucienne Hellebosch
Company: GATES Marketing Research & Consultancy nv/sa
June 15, 1989
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Citation

Hellebosch, L. (1989a, June 15). Show me my freedom. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/show-me-my-freedom


Research papers

How the career of the golden age generation will change German society

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Annette Niederfranke
June 15, 1989
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Citation

Niederfranke, A. (1989a, June 15). How the career of the golden age generation will change German society. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-the-career-of-the-golden-age-generation-will-change-german-society


Research papers

Private sector housing for the very elderly?

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989
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Citation

Ville, G. (1989a, June 15). Private sector housing for the very elderly?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/private-sector-housing-for-the-very-elderly-


Research papers

Beppo meets Felix

What is the difference between young and old consumers when they look at ads? What are their respective attitudes and projections? This is what we tried to find out. Beppo is a fellow who embodies what advertising used to be. Felix stands for...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gloria Frink
June 15, 1989
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Citation

Frink, G. (1989a, June 15). Beppo meets Felix. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beppo-meets-felix