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Beppo meets Felix

Date of publication: June 15, 1989

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Gloria Frink

Abstract:

What is the difference between young and old consumers when they look at ads? What are their respective attitudes and projections? This is what we tried to find out. Beppo is a fellow who embodies what advertising used to be. Felix stands for advertising-today. They met in the minds and imagination of the people who took part in this study. What that means will be shown below.

Gloria Frink

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Citation

Frink, G. (1989a, June 15). Beppo meets Felix. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/reality-meets-expectation