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Research papers

Life style applications to bank customers (French)

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: Anne Pugnet, Jean-Claude Coutin
June 15, 1982
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Citation

Pugnet and Coutin (1982a, June 15). Life style applications to bank customers (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/life-style-applications-to-bank-customers-french-


Research papers
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Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar


Research papers

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Maggie Stanway
June 18, 1980
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Citation

Stanway, M. (1980a, June 18). Marketing to women in traditionally male markets. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/marketing-to-women-in-traditionally-male-markets


Research papers

Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation

The aim of this paper is to sketch the structure of an insurance broking business required to work alongside a banking set-up and to be the specialist service of the bank manager in his endeavours to introduce customers to insurance. How to be...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Randle Manwaring
June 15, 1979
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Citation

Manwaring, R. (1979a, June 15). Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/selecting-developing-and-promoting-appropriate-insurance-services-for-the-current-customers-and-through-the-existing-sales-services-of-banking-organisation


Research papers

Selling advice instead of services

In 1973 at Amro Bank started a program specifically aimed at our own customers informing them that like in a supermarket, we are delivering different (financial) services. They were invited to make use of several more services: a savings account next...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Pol Schevernels
June 15, 1979
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Citation

Schevernels, P. (1979a, June 15). Selling advice instead of services. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/selling-advice-instead-of-services


Research papers

Tactical contribution made by research into retail banking

Belgium's leading bank, the Societe Generale de Banque, operates on the international market, the corporate market (businesses large and small) and the private customer market. In 1974 a market survey showed that on the private customer market, the...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Philippe Kaisin
June 15, 1979
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Citation

Kaisin, P. (1979a, June 15). Tactical contribution made by research into retail banking. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/tactical-contribution-made-by-research-into-retail-banking


Research papers

Psychographic segmentation in the financial area

The purpose of this article is to outline the preliminary work we in IBRO have been doing on psychographic segmentation. I will, firstly, say something briefly about the background and basis of the work done, I will then indicate the discriminating...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: R. Tiller
June 15, 1979
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Citation

Tiller, R. (1979a, June 15). Psychographic segmentation in the financial area. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/psychographic-segmentation-in-the-financial-area


Research papers

The gap study

This paper reports the advertising strategies developed by Foote, Cone & Belding, based on the Group Attitude Profile Study done by our client, the First National Bank of Chicago. In 1971-72, the Bank undertook one of the most extensive consumer...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Lynne O'Shea
June 15, 1979
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Citation

O'Shea, L. (1979a, June 15). The gap study. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-gap-study


Research papers

Psychographics and retail banking

Amsterdam-Rotterdam Bank,N.V. (Amro Bank), one of the leading retail banks in the Netherlands, in 1975 faced the problem of how to re-segment the national market for personal savings and checking accounts. We felt that this market could be segmented...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Philip P. Todd
September 1, 1978
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Citation

Todd, P. P. (1978a, September 01). Psychographics and retail banking. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/psychographics-and-retail-banking