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Marketing to women in traditionally male markets

Date of publication: June 18, 1980

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Maggie Stanway

Abstract:

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Maggie Stanway

Author

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Research Papers

Report of the working group

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Joop L. van Vliet

 

June 18, 1980

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Citation

van Vliet, J. L. (1980a, June 18). Report of the working group . ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/report-of-the-working-group-


Research Reports

Qualitative research on lager tv advertising for Carling Black Label

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 21, 1973

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Citation

, C. (1973a, August 21). Qualitative research on lager tv advertising for Carling Black Label. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-lager-tv-advertising-for-carling-black-label


Research Reports

Qualitative research on the take-home beer market

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 23, 1973

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Citation

, C. (1973a, March 23). Qualitative research on the take-home beer market. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-take-home-beer-market


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Citation

Stanway, M. (1980a, June 18). Marketing to women in traditionally male markets. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-take-home-beer-market