Abstract:
The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.
Research Papers
Report of the working group
Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Joop L. van Vliet
 
June 18, 1980
Research Reports
Qualitative research on lager tv advertising for Carling Black Label
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 21, 1973
Research Reports
Qualitative research on the take-home beer market
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 23, 1973
