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Marketing to women in traditionally male markets

Date of publication: June 18, 1980

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Maggie Stanway

Abstract:

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Maggie Stanway

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Stanway, M. (1980a, June 18). Marketing to women in traditionally male markets. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/innovation-in-the-male-fashion-market