Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation
Abstract:
The aim of this paper is to sketch the structure of an insurance broking business required to work alongside a banking set-up and to be the specialist service of the bank manager in his endeavours to introduce customers to insurance. How to be profitable by sound growth, how to key-in with the structure of the bank and how to be, to a degree, selective, these are matters covered in this address. Control of the insurance broking company and of its growth are also dealt with as issues of considerable importance. The aim is to ensure that the whole operation is efficient, expert and ethical.
Research Papers
Research for financial and investment marketing decisions
Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Mervyn Flack
Company: Harris Interactive (Europe)
August 28, 1977
Research Papers
Rethinking the distribution channels
Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Douglas Kerr
 
June 15, 1992
