Abstract:

The aim of this paper is to sketch the structure of an insurance broking business required to work alongside a banking set-up and to be the specialist service of the bank manager in his endeavours to introduce customers to insurance. How to be profitable by sound growth, how to key-in with the structure of the bank and how to be, to a degree, selective, these are matters covered in this address. Control of the insurance broking company and of its growth are also dealt with as issues of considerable importance. The aim is to ensure that the whole operation is efficient, expert and ethical.