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Videos

World Cup: Is it a good idea?

When Brazil was chosen as the location for the 2014 World Cup, everyone cheered. Brazil was successful and a country of the future. The event would be important not only for the economy, but an opportunity for companies and their brands to showcase...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Nelsom Marangoni, Cristiane Coradi
June 15, 2014
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Citation

Marangoni and Coradi (2014a, June 15). World Cup: Is it a good idea?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/world-cup-is-it-a-good-idea-


Videos

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?
Authors: Kevin Cowan, Lisa Edgar, David Bunker
June 15, 2014
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Citation

Cowan, Edgar and Bunker (2014a, June 15). Dancing 'til we drop: global ageing but not as we know it . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/dancing-til-we-drop-global-ageing-but-not-as-we-know-it--8179


Videos

Business hierarchy of needs

A large part of B2B research aims to explore, understand and anticipate business motivations. Abraham Maslow proposed a ‘hierarchy of needs’ to explain human motivation. Is there an equivalent hierarchy for business?? The prime motivation...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Owen Jenkins
Company: Kadence International
June 15, 2014
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Citation

Jenkins, O. (2014a, June 15). Business hierarchy of needs. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/business-hierarchy-of-needs


Videos

Ceremony: Award winner presentation

Award winners presentation from Finn Raben, ESOMAR Director General, and Dan Foreman, ESOMAR President.The congress awards are divided in 3 categories:-Best Case History-Best Methodological Paper-Best Paper Overall (The Fernanda Monti Award)

Catalogue: Congress 2014: What Inspires?
Authors: Finn Raben, Dan Foreman
June 15, 2014
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Citation

Raben and Foreman (2014a, June 15). Ceremony: Award winner presentation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/award-winner-presentation


Videos

The impact of socialisation on democratic attitudes

To what extend does socialisation under democratic institutions shape support for democracy and other democratic attitudes? As a context that has experienced authoritarian and democratic forms of government during the 20th Century, Latin America...

Catalogue: Congress 2014: What Inspires?
Author: Alejandro Moreno
June 15, 2014
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Citation

Moreno, A. (2014a, June 15). The impact of socialisation on democratic attitudes . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-impact-of-socialisation-on-democratic-attitudes-


Videos

The journey

Opening keynote speaker:Debra Searle, Professional Adventurer, Solo Atlantic Rower, TV Presenter and Author, UK

Catalogue: Congress 2014: What Inspires?
Author: Debra Searle
June 15, 2014
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Citation

Searle, D. (2014a, June 15). The journey. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-journey


Videos

Unveiling online shopper's journey

With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sungeun Kwon, Minwook Kim
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Kwon and Kim (2014a, June 15). Unveiling online shopper's journey. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/unveiling-online-shopper-s-journey


Videos

What do wearable devices bring to market research?

Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a point-of-experience advantage over other methodologies, but...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alex Johnson
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Johnson, A. (2014a, June 15). What do wearable devices bring to market research?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-do-wearable-devices-bring-to-market-research-


Videos

Executing B2B research in "breakthrough" countries

A practical tour of recruitment approaches, data sources availability, interviewing traditions and much more that add knowledge to global researchers.

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Tatiana Barakshina, Erdogan Gundogdu, Ruth Stanat
Company: Bazis
June 15, 2014
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Citation

Barakshina, Gundogdu and Stanat (2014a, June 15). Executing B2B research in "breakthrough" countries. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/executing-b2b-research-in-breakthrough-countries