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Executing B2B research in "breakthrough" countries

Date of publication: June 15, 2014

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

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Authors: Tatiana Barakshina, Erdogan Gundogdu, Ruth Stanat

Abstract:

A practical tour of recruitment approaches, data sources availability, interviewing traditions and much more that add knowledge to global researchers.

Tatiana Barakshina

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Erdogan Gundogdu

Author

This is a long description of some author details.

Ruth Stanat

Author

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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Barakshina, Gundogdu and Stanat (2014a, June 15). Executing B2B research in "breakthrough" countries. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/executing-b2b-research-in-breakthrough-countries