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Executing B2B research in "breakthrough" countries

Date of publication: June 15, 2014

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

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Authors: Tatiana Barakshina, Erdogan Gundogdu, Ruth Stanat

Abstract:

A practical tour of recruitment approaches, data sources availability, interviewing traditions and much more that add knowledge to global researchers.

Tatiana Barakshina

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Erdogan Gundogdu

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Ruth Stanat

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Barakshina, Gundogdu and Stanat (2014a, June 15). Executing B2B research in "breakthrough" countries. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/insights-to-rebuild-a-b2b-business