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Research papers
Sustainable research
Sustainability is at the top of all major companiesâ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...
Catalogue: Congress 2013: Think Big
Authors: Ana Alvarez, Fiona Blades
Company: MESH Experience
September 26, 2013
Research reports
Notes on how to apply ICC/ESOMAR code
These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2013
Videos
Sustainable research
Sustainability is at the top of all major companiesâ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...
Catalogue: Congress 2013: Think Big
Authors: Fiona Blades, Ana Alvarez
Company: MESH Experience
June 15, 2013
Research reports
Interviewing children and young people (Spanish)
A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
Videos
Creating a new playbook
The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
June 15, 2013
Research reports
ESOMAR/WAPOR guideline on opinion polls and published surveys (Spanish)
ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
June 15, 2013
Videos
