Sustainable research

Date of publication: September 26, 2013

Company: MESH


Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into the fabric of the research we do. This session will outline the first steps of this journey in Brazil. Not only do we see this benefiting the members of the customer networks with whom we are working, but the General Manager of PepsiCo has given the remit to make this research a change agent within the PepsiCo organisation and we believe it will transform the way we do things at MESH. If you want research to have a fundamental impact on businesses as well as people’s lives, this presentation will show you how sustainable research could provide the route.

  • PDF
  • This could also be of interest
Motivation research Authors: Henry Durant
Formulating quantified objectives and evaluating progress without profit or sales data Authors: J. Jenkins, J. Kendall
How to calculate market research projects Authors: Fried-Rainer Hartmann
Identifying problems and organising survey data Authors: Marlene Bernhard
A study of the decision processes in the selection of an advertising agency Authors: Gerald de Groot, S. Orwell
Toward better media comparison Authors: Seymour Banks, Stanley Canter, Richard F. Casey, Paul E. J. Gerhold, Jack R. Green, Robert E. Hughes, John H. Kofron, Frank W. Mansfield, Herbert M. Steele
When and how to buy research Authors: Mary Griffin
Sampling issues in European consumer panels Authors: Charles S. Mayer
Questionnaire design for the personal interview Authors: J. M. Bowen
Improving the quality and efficiency of life-style research Authors: Patrick Le Maire, Susan P. Douglas