Abstract:

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into the fabric of the research we do. This session will outline the first steps of this journey in Brazil. Not only do we see this benefiting the members of the customer networks with whom we are working, but the General Manager of PepsiCo has given the remit to make this research a change agent within the PepsiCo organisation and we believe it will transform the way we do things at MESH. If you want research to have a fundamental impact on businesses as well as people’s lives, this presentation will show you how sustainable research could provide the route.