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Research papers

Interviewing children

The IFES has started a research project on public and parental resistance to the interviewing of children, examine for a series of topics which arguments are used against interviews with children, where the appropriate age limit to treating the topic...

Catalogue: Seminar 1980: Children And Young People
Author: Ernst Gehmacher
Company: IFES - Institute for Empirical Social Research
June 15, 1980
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Citation

Gehmacher, E. (1980a, June 15). Interviewing children. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/interviewing-children


Research papers

Childrens' TV consumption

A sample of 900 pupils, aged 6 to 13 and representative for the Federal Republic Of Germany (and their mothers) was questioned about a wide-spread selection of leisure-time activities, media-consumption as well as their opinions and attitudes towards...

Catalogue: Seminar 1980: Children And Young People
Author: Jürgen Pfifferling
June 15, 1980
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Citation

Pfifferling, J. (1980a, June 15). Childrens' TV consumption . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/childrens-tv-consumption-


Research papers

Consumer panel with children and young people

The importance of children and young people as autonomous consumers has increased rapidly during the recent decade. In some markets they are responsible for most of total turnover and in others they are in an important segment now. To avoid lack of...

Catalogue: Seminar 1980: Children And Young People
Author: Joachim G. Baum
Company: GfK
June 15, 1980
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Citation

Baum, J. G. (1980a, June 15). Consumer panel with children and young people. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/consumer-panel-with-children-and-young-people


Research papers

Communicating road safety procedures to children

The paper demonstrates the important role research can play in the development of an advertising campaign aimed at children. Following increasing concern about the safety of children on the roads, a detailed set of procedures to guide children across...

Catalogue: Seminar 1980: Children And Young People
Authors: Stephen Ellis, Ned Scott
Company: Ogilvy
June 15, 1980
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Citation

Ellis and Scott (1980a, June 15). Communicating road safety procedures to children. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/communicating-road-safety-procedures-to-children


Research papers

Speech-free measurement of advertising impact on children

The aim of the following experiment among children between 6 and 12 years was to measure the impact of advertising on children in a way which avoids any bias of recall by verbal methods of measurement. Since the ability to express oneself in words...

Catalogue: Seminar 1980: Children And Young People
Author: Ulrike Grabner
Company: IMAS International GmbH
June 15, 1980
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Citation

Grabner, U. (1980a, June 15). Speech-free measurement of advertising impact on children. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/speech-free-measurement-of-advertising-impact-on-children


Research papers

Children and television

The following paper represents part of a large research project commissioned by the Austrian Federal Ministry of Education and Arts, Vienna. The primary purpose of the study consisted in gaining empirical data for practical application in the...

Catalogue: Seminar 1978: Researching Children
Author: Gunda Plasser
Company: GfK
October 1, 1978
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Citation

Plasser, G. (1978a, October 01). Children and television. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/children-and-television


Research papers

The effects of economic and social changes on the children's market

The purpose of this paper is to discuss the effects in the UK children's market of the economic recession and its resultant social changes. It will consider how changing patterns in adult behaviour are handed down to children and how they react to...

Catalogue: Seminar 1978: Researching Children
Author: Shirley Greenberg
Company: Ogilvy
October 1, 1978
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Citation

Greenberg, S. (1978a, October 01). The effects of economic and social changes on the children's market. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-effects-of-economic-and-social-changes-on-the-children-s-market


Research papers

Understanding children

This paper is about marketing research with children, and the need to consider them as a special case when one is evaluating the efficacy of research methods.

Catalogue: Seminar 1978: Researching Children
Authors: David Cocks, Jacqueline Adams
October 1, 1978
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Citation

Cocks and Adams (1978a, October 01). Understanding children. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/understanding-children


Research papers

Constraints and opportunities in children's television advertising

The main objective of this paper is to highlight some of the common pitfalls associated with the execution of television advertising addressed wholly or in part to a child audience. For a variety of reasons much of the television advertising to this...

Catalogue: Seminar 1978: Researching Children
Author: Vivienne G.T. Price
October 1, 1978
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Citation

Price, V. G. (1978a, October 01). Constraints and opportunities in children's television advertising. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/constraints-and-opportunities-in-children-s-television-advertising