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Understanding children

Date of publication: October 1, 1978

Catalogue: Seminar 1978: Researching Children

Authors: David Cocks, Jacqueline Adams

Abstract:

This paper is about marketing research with children, and the need to consider them as a special case when one is evaluating the efficacy of research methods.

David Cocks

Author

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Jacqueline Adams

Author

This is a long description of some author details.

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Research Papers

The poster and children

Catalogue: Seminar 1978: Researching Children

Authors: Sylvie Nordman, Glen Smith

 

October 1, 1978

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Citation

Nordman and Smith (1978a, October 01). The poster and children. ANA - ESOMAR. Retrieved August 01, 2025, from


https://ana.esomar.org/documents/the-poster-and-children


Research Papers

Interviewing children

Catalogue: Seminar 1980: Children And Young People

Author: Ernst Gehmacher

Company: IFES - Institute for Empirical Social Research

June 15, 1980

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Citation

Gehmacher, E. (1980a, June 15). Interviewing children. ANA - ESOMAR. Retrieved August 01, 2025, from


https://ana.esomar.org/documents/interviewing-children


Research Papers

Children and television advertising

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Barrie Gunter, Jill McAleer, Brian R. Clifford

 

June 15, 1992

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Citation

Gunter, McAleer and Clifford (1992a, June 15). Children and television advertising. ANA - ESOMAR. Retrieved August 01, 2025, from


https://ana.esomar.org/documents/children-and-television-advertising


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Citation

Cocks and Adams (1978a, October 01). Understanding children. ANA - ESOMAR. Retrieved August 01, 2025, from


https://ana.esomar.org/documents/children-and-television-advertising