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Research papers

Using technology to drive commercial opportunities at F1 races

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Matthew Roberts
September 8, 2019
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Citation

Roberts, M. (2019a, September 08). Using technology to drive commercial opportunities at F1 races. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/using-technology-to-drive-commercial-opportunities-at-f1-races


Videos

The challenges facing insights and the road forward

In this session, Zappi shares the toughest challenges faced by insights professionals as well as a new vision for how they can adapt, growing to become world-class consumer insights organizations. Attendees will learn from Zappi's experiences,...

Catalogue: Congress 2018
Author: Paul Albert
Company: ZappiStore
September 23, 2018
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Citation

Albert, P. (2018a, September 23). The challenges facing insights and the road forward. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/the-challenges-facing-insights-and-the-road-forward


Videos

Zero to greatness

Find out how Nature's Way went from utilizing insights and analytics to craving them, which has resulted in +5% growth vs YAGO overall, +4% for our Alive! brand, +25% for our Fortify brand, +80% for our Sambucus brand, and +15% for our Umcka brand.

Catalogue: Congress 2018
Author: Holly Rozelle
September 23, 2018
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Citation

Rozelle, H. (2018a, September 23). Zero to greatness. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/zero-to-greatness


Videos

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 16, 2020
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Citation

Gansle, M. (2020a, September 16). From change management to change leadership. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/from-change-management-to-change-leadership


Videos
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Citation

Ambrose and Murphy (2020a, June 11). Insights Integration. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/insights-integration-11444


Videos

Making WFH at Mars a little easier

In times of turmoil, facts minimize fear. That's why it's more important than ever for insights teams to listen and learn, so they can present facts to their remote stakeholders in an inspiring way. Mars' AI-powered Synapse platform helps their...

Catalogue: ESOMAR TV: North America & Europe at Home
Authors: Elizabeth P. Morgan, Brienne Coates
Company: Market Logic Software
April 30, 2020
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Citation

Morgan and Coates (2020a, April 30). Making WFH at Mars a little easier. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/making-wfh-at-mars-a-little-easier


Videos
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Citation

Picazo Lutton, Wilson and Bowen (2020a, June 18). Change leadership: Q&A session. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/change-leadership-q-a-session


Webinars

Insights platforms explained

An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the...

Catalogue: Webinars 2020
Authors: Elizabeth P. Morgan, Tim Burge
Company: Market Logic Software
December 17, 2020
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Citation

Morgan and Burge (2020a, December 17). Insights platforms explained. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/insights-platforms-explained


Videos

Brands Connect: The future of storytelling

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Renata Policicio
Companies: Mars Wrigley, ESPN
November 18, 2020
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Citation

Gansle and Policicio (2020a, November 18). Brands Connect: The future of storytelling. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/brands-connect-the-future-of-storytelling