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Research papers

Sustainable motivation

The paper will challenge UNEP's point of view, as verbalized by Havermans (2003), that the struggle to enhance environmental consciousness among consumers has been too much focussed on arousing their feelings of guilt.Moreover, it will be questioned...

Catalogue: ESOMAR Responsible Marketing 2004
Author: John Barzilay
May 11, 2004
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Citation

Barzilay, J. (2004a, May 11). Sustainable motivation. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/sustainable-motivation-6355


Research papers

Making data dance

What are the environmental, social and economic dimensions of sustainable development at a regional level?This key question led to the search for an indicator system that could measure it. The author differentiates between the subjective quality of...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Dieter Korczak
May 11, 2004
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Citation

Korczak, D. (2004a, May 11). Making data dance. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/making-data-dance


Research papers

Targeting the lower end of the pyramid

This paper aims to understand the low income consumers in Egypt and give indicators to marketers on how to build brand loyalty and long-term and sustainable equity among them. The results are based on quantitative interviews and focus group...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Author: B. Satya Prakash
June 15, 1998
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Citation

Prakash, B. S. (1998a, June 15). Targeting the lower end of the pyramid. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/targeting-the-lower-end-of-the-pyramid