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Research papers

Web 2.0 market research

This article will investigate new interactive forms of the Internet in terms of their advantages and disadvantages for market research.Based on the hypothesis that within a group of active Web 2.0 protagonists and residents of virtual worlds the...

Catalogue: Panel Research 2007
Authors: Harald Markut, Otto Hellwig
Company: respondi
October 28, 2007
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Citation

Markut and Hellwig (2007a, October 28). Web 2.0 market research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/web-2-0-market-research


Research papers

Communication index

The presentation describes the creative approach of the newly developed Communication Index (CI), which compares the diverse communication patterns of China and India and potential marketing applications.The index measures the abilities of Chinese...

Catalogue: Congress 2007: Excellence
Authors: Jun Zhang, Wei-Cheng Chen, Ying Qin, Min Shen
Company: InterMedia Survey Institute
September 19, 2007
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Citation

Zhang, Chen, Qin and Shen (2007a, September 19). Communication index. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/communication-index


Research papers

How to spend a thousand dollars in Asia

This paper describes how the mainstream media channels are fragmenting across Asia, and new digital communications possibilities are proliferating.With so many new channels to experiment with, and so little research data to evaluate them all, there...

Catalogue: WM3 2007
Author: James Chadwick
Company: MindShare
June 3, 2007
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Citation

Chadwick, J. (2007a, June 03). How to spend a thousand dollars in Asia. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/how-to-spend-a-thousand-dollars-in-asia


Magazines

Research World (May 2007)

All sorts of consumer-generated media have come into being in the last couple of years, including blogs, forums, podcasts, online social networks and communities. Here, we are talking about a collective name that is applied to different forms of...

Catalogue: Research World 2007
Author: ESOMAR B.V.
May 1, 2007
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Citation

B.V., E. (2007a, May 01). Research World (May 2007). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/research-world-may-2007-


Research papers

Consumer engagement with digital communications services

How can organizations influence consumer engagement in the converged world?This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services. A single theme unites all of these opportunities:...

Catalogue: Telecom 2006
Authors: Kate Reeve, Dave Saville
Company: Ofcom
October 8, 2006
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Citation

Reeve and Saville (2006a, October 08). Consumer engagement with digital communications services. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/consumer-engagement-with-digital-communications-services


Research papers

Getting connected redefining the traditional debrief

A new media landscape has irrevocably altered how people interact with each other, how communities are formed, how opinions are shared. This landscape is technology-led and technology-enabled, and has occasioned key shifts in the way consumers think...

Catalogue: Qualitative 2006
Authors: Annie Auerbach, Richard Hall
Company: Flamingo
October 8, 2006
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Citation

Auerbach and Hall (2006a, October 08). Getting connected redefining the traditional debrief. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/getting-connected-redefining-the-traditional-debrief


Magazines

Revue Française du Marketing (Décembre 2005)

Ce numéro de la Revue Française du Marketing se propose de faire le point sur lesrécentes recherches françaises dédiées à l'analyse et à l'explication ducomportement de l'internaute. Les cinq contributions du présent...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2005
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Citation

, A. (2005a, December 01). Revue Française du Marketing (Décembre 2005). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2005-


Research papers

The interaction between media, technology and youth (Spanish)

This paper reflects the new relationships the young people of Latin Americans from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to Internet are establishing through this medium. The Internet has opened up a new world in...

Catalogue: Latin America 2005
Author: Nora D'Alessio
October 23, 2005
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Citation

D'Alessio, N. (2005a, October 23). The interaction between media, technology and youth (Spanish). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-interaction-between-media-technology-and-youth-spanish-


Research papers

The interaction between media, technology and youth

This paper reflects the new relationships the young people of Latin Americans from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to Internet are establishing through this medium. The Internet has opened up a new world in...

Catalogue: Latin America 2005
Author: Nora D'Alessio
October 23, 2005
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Citation

D'Alessio, N. (2005a, October 23). The interaction between media, technology and youth. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-interaction-between-media-technology-and-youth-6787