Consumer engagement with digital communications services
How can organizations influence consumer engagement in the converged world? This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services. A single theme unites all of these opportunities: the need to make it easier for consumers to engage. However, this theme needs to be tailored for different attitudinal groups as there are wide ranging differences in how and why consumers engage with digital communications and the challenges to engagement vary for each.
- This could also be of interest