Consumer engagement with digital communications services

Date of publication: October 8, 2006

Catalogue: Telecom 2006

Company: Ofcom

Abstract:

How can organizations influence consumer engagement in the converged world? This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services. A single theme unites all of these opportunities: the need to make it easier for consumers to engage. However, this theme needs to be tailored for different attitudinal groups as there are wide ranging differences in how and why consumers engage with digital communications and the challenges to engagement vary for each.

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