Resources Library by ANA

Accomplishing CRM goals

As revolutionary advances are made in information and communication, one of the recent industries taking advantages of the new technology is CRM, showing the inevitable response to the increasing customer centric approach. The datawarehouse helps in...

Catalogue: ESOMAR Customer Relationship Management Conference 2002

Authors: Nagia El Emary, Sagar Tamang, Piyush Mathur

Companies: Nielsen, Vodafone Group

March 17, 2002

Values added from internet research

This paper reviews the recent lessons learned by ibm.com from measuring customer satisfaction in its eBusiness environment. It focuses on the opportunities and challenges brought forth in the course of planning and implementing a customer...

Catalogue: ESOMAR Net Effects 2001

Authors: Caroline Eichman, Eli Seggev, Andrea Mezzasalma, Giorgio Licastro

Company: GfK

June 15, 2000

Marketing of the future (Spanish)

This paper argues that regardless of the changes brought about by technology and globalisation the fundamental rules of marketing remain the same. Thus a return to the basics of marketing is proposed. Today customers are not placed at the centre of...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Author: Pedro Chicharro

June 15, 1999

Marketing of the future

This paper argues that regardless of the changes brought about by technology and globalisation the fundamental rules of marketing remain the same. Thus a return to the basics of marketing is proposed. Today customers are not placed at the centre of...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Author: Pedro Chicharro

June 15, 1999

Building customer loyalty on knowledge

This paper addresses the difficulties faced by food retailers in recent years. Category management is the latest magic formula but the success of category management is completely dependent on the quality and relevance of the information provided....

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Wolfgang Lenzen, Claus Patzke

Company: Nielsen

September 1, 1998

Daewoo

Daewoo’s launch into the United Kingdom has been the most successful since records began. This has been achieved by breaking many of the long-established rules of car marketing, one of which concerns the role of research. The paper describes how...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Rachel Walker, Phil Garthside

September 1, 1997

Researching the future in the present

This paper defines the future, the current research inadequacy and how it can be overcome for the benefit of our clients, ourselves and the consumer. The primary precept is that we under-utilise our core competence of understanding the consumer, and...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Susan Holder, David Young

September 1, 1997

Consumer-oriented business management

This piece of work describes the present situation and the business management perspective, by analysing the most recent ideas of experts, strategists and specialized consultants, supported by the current market research clients. It takes into...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

May 1, 1997

New marketing and direct communication

Searching for direct ways to reach the customer is today's trend in the marketing techniques applied by Dutch banks. Cutting out the middleman, relationship building and the ability to anticipate the customer's ever-changing moods are believed to be...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Author: Mirjam C. Raaijmaakers

November 1, 1996