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Consumer-oriented business management

Date of publication: May 1, 1997

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

Abstract:

This piece of work describes the present situation and the business management perspective, by analysing the most recent ideas of experts, strategists and specialized consultants, supported by the current market research clients. It takes into account the main problems, requirements and needs of those clients, and it presents criteria for the demand-driven market research repositioning.

Osvaldo E. Gagliardo

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Research Papers

Consumer-oriented business management (Spanish)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

 

June 15, 1997

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Citation

Gagliardo, O. E. (1997a, June 15). Consumer-oriented business management (Spanish). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/consumer-oriented-business-management-spanish-


Research Papers

Business intelligence for top management

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Henri Lipmanowicz

 

February 27, 1985

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Citation

Lipmanowicz, H. (1985a, February 27). Business intelligence for top management. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/business-intelligence-for-top-management


Research Papers

A consumer-oriented approach to the marketing of food products

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Authors: Anke Audenaert, Jan-Benedict Steenkamp

 

February 1, 1996

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Citation

Audenaert and Steenkamp (1996a, February 01). A consumer-oriented approach to the marketing of food products . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/a-consumer-oriented-approach-to-the-marketing-of-food-products-


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Fad and progress in motivation research Authors: Herta Herzog
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Gagliardo, O. E. (1997a, May 01). Consumer-oriented business management. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/a-consumer-oriented-approach-to-the-marketing-of-food-products-