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Research papers

Some advantages of self completed questionnaire in surveys on life styles or socio cultural trends

Studies on life styles or socio-cultural trends, which are generally based on questionnaires with 200 to 300 items or questions, usually involves the administering of self-completed questionnaires. This method not only has the advantage of being more...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Yves Rickebusch, Corinne Polycarpe
November 1, 1977
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Citation

Rickebusch and Polycarpe (1977a, November 01). Some advantages of self completed questionnaire in surveys on life styles or socio cultural trends. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/some-advantages-of-self-completed-questionnaire-in-surveys-on-life-styles-or-socio-cultural-trends


Research papers

Interview-based research

The paper firstly examines the role of the interviewer - the traditional means of data collection - in market and social research. It suggests that there are areas in which our field forces have a constructive and active function in our work,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Michael Warren
November 1, 1977
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Citation

Warren, M. (1977a, November 01). Interview-based research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/interview-based-research


Research papers

The telephonic group discussion: Is it really a new way?

This paper describes both technical conditions and qualitative aspects of telephonic group-discussions after three years of experience with this tool. Collecting different subscribers by telephone in a way that they can communicate freely together is...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Ralph Weill
Company: Konso Ltd.
November 1, 1977
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Citation

Weill, R. (1977a, November 01). The telephonic group discussion: Is it really a new way?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-telephonic-group-discussion-is-it-really-a-new-way-


Research papers

Research for financial and investment marketing decisions

In an attempt to contribute something to new product development and in accordance with the Congress theme of "Research for Decision Making" this paper concentrates on the use of research for innovation in financial and investment marketing, and...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Mervyn Flack
Company: Harris Interactive (Europe)
August 28, 1977
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Citation

Flack, M. (1977a, August 28). Research for financial and investment marketing decisions. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/research-for-financial-and-investment-marketing-decisions


Research papers

Managing data for decision making

This paper discuss how computer based information system can improve the problem solving capabilities of marketing services thereby contributing to more effective decision malting within both the marketing and sales functions. The information source...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: C. J. McCallum
June 15, 1977
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Citation

McCallum, C. J. (1977a, June 15). Managing data for decision making. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/managing-data-for-decision-making


Research papers

Express: An interactive marketing and sales management information system

All businesses are faced with gathering information from various sources to enable decision-making to be carried out for the profitability of the organisation as a result of analysing the data. The data can be very varied in its origin. Tor instance,...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: T. Book, P. Latour
June 15, 1977
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Citation

Book and Latour (1977a, June 15). Express: An interactive marketing and sales management information system . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/express-an-interactive-marketing-and-sales-management-information-system-


Case studies

Improving the efficiency of research methods used in advertising tracking studies

This paper examines some implications of tracking studies and problems that arise in seeking to obtain measurable, meaningful shifts over time. Case history material is presented based on a three-wave study conducted in the UK on behalf of the Tea...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Peter Sampson, Keith Marshall
Company: Burke, Inc.
June 15, 1977
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Citation

Sampson and Marshall (1977a, June 15). Improving the efficiency of research methods used in advertising tracking studies. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/improving-the-efficiency-of-research-methods-used-in-advertising-tracking-studies


Research papers

The role of marketing research in formulation of development and marketing strategies for a spa resort in Ireland

The aim of this paper is to examine the role of marketing research in the formulation of marketing plans for Lisdoonvarna. The objectives of the study and the approach adopted are initially discussed. The results of the research and the implications...

Catalogue: Seminar 1977: Travel And Tourism
Author: Macolm Connolly
June 15, 1977
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Citation

Connolly, M. (1977a, June 15). The role of marketing research in formulation of development and marketing strategies for a spa resort in Ireland. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-formulation-of-development-and-marketing-strategies-for-a-spa-resort-in-ireland


Research papers

Control of image and of results of advertising in the insurance market

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Heinz J. Zeilhofer
June 15, 1977
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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market