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Research papers

Measuring emotion in brand communication

The main purpose of this paper is to address these questions: how do emotions interact with and influence so-called 'rational' processes, which are more important in brand decision-making, and what are their contribution to innovation?The authors...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Peter Cooper, John S. Pawle
Company: QRi Consulting Ltd.
February 27, 2005
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Citation

Cooper and Pawle (2005a, February 27). Measuring emotion in brand communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-emotion-in-brand-communication


Research papers

Horse and carriage, moonlight and roses, sun and surf?

This paper outlines a novel approach to researching a Surf washing powder promotional press ad that ran in The Sun newspaper in the UK .This ad campaign promoted a Golden Jubilee competition run by Surf. The issue being addressed was the extent to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Authors: Peter Cooper, Neil Sharman, John S. Pawle
Company: QRi Consulting Ltd.
June 19, 2003
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Citation

Cooper, Sharman and Pawle (2003a, June 19). Horse and carriage, moonlight and roses, sun and surf? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/horse-and-carriage-moonlight-and-roses-sun-and-surf-


Research papers

Synaesthesia

Current concepts of brands pay full attention to the rational and symbolic but often overlook their sensory, experiential or synaesthetic aspects. This paper helps open up this complex and fascinating topic by identifying the principles of...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Peter Cooper, Alan Branthwaite
Company: QRi Consulting Ltd.
November 10, 2002
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Citation

Cooper and Branthwaite (2002a, November 10). Synaesthesia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/synaesthesia


Research papers

Living with risk

Risk-taking is central to modern business, and the source of energy which drives wealth creation. Understanding and predicting risk therefore places market research squarely in the boardroom, instead of tinkering on the sidelines. The results of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Peter Cooper, Thomas A.W. Miller
Company: QRi Consulting Ltd.
September 22, 2002
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Citation

Cooper and Miller (2002a, September 22). Living with risk. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/living-with-risk


Research papers

Market research

This paper offers a simple model to aid exploration of the role of market research in the interface of CRM strategy and the brand. The paper considers what is understood by 'a CRM strategy', followed by a brief review of current thinking about...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Peter Cooper, Susan Baker
Company: QRi Consulting Ltd.
March 17, 2002
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Citation

Cooper and Baker (2002a, March 17). Market research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research--5850


Research papers

A new role for projective techniques

Marketing and consumers have changed since Projective and other Elicitation techniques were introduced into market research half a century ago. The objectives and rationale for employing them then maybe less valid now. Equally, the wholesale,...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Alan Branthwaite, Peter Cooper
Company: QRi Consulting Ltd.
October 28, 2001
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Citation

Branthwaite and Cooper (2001a, October 28). A new role for projective techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-role-for-projective-techniques


Research papers

Modern Asian everyday lives

Advancing technology, global competition, fragmented and demanding markets, the internet, and the growing power of consumers are major forces, placing intense pressures upon local and global management to understand and better meet the needs of...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Peter Cooper, Jocelyn Pinijarom, Siamack Salari
Company: QRi Consulting Ltd.
November 1, 2000
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Citation

Cooper, Pinijarom and Salari (2000a, November 01). Modern Asian everyday lives . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/modern-asian-everyday-lives-


Research papers

The role of qualitative research in Asia

Qualitative research provides a unique opportunity for engaging in a dialogue with Consumers. This paper examines the following:- Qualitative Research and its practice in Asia;- Marketing implications of the changes taking place from Asian and...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Jocelyn Pinijarom, Peter Cooper
Company: QRi Consulting Ltd.
November 1, 1996
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Citation

Pinijarom and Cooper (1996a, November 01). The role of qualitative research in Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-qualitative-research-in-asia


Research papers

The future of qualitative research

This paper sets forward proposals for enhancing the International standing and reputation of Qualitative Research by establishing an International Body specifically to serve the needs and interests of Qualitative Researchers worldwide. Our argument,...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
December 1, 1995
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Citation

Cooper and Patterson (1995a, December 01). The future of qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-qualitative-research