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Aucamp, J. (1966a, June 01). Co-operation between creative and market research groups in developing campaigns . ANA - ESOMAR. Retrieved April 29, 2024, from
Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research. ANA - ESOMAR. Retrieved April 29, 2024, from
Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research (French). ANA - ESOMAR. Retrieved April 29, 2024, from