Abstract:
This paper deals with experiences and ideas resulting from motivation research projects, made with the assistance of psychologists during the past seven years. In close co-operation with trained marketing researchers, different methods have been applied to arrive at a working co-ordination between the best from motivation research and experienced marketing research practice.
This could also be of interest:
Research Papers
American experience with motivation research
Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Paul Lyness
 
June 15, 1957
Research Papers
Quantification in motivation research (French)
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Emeric Deutsch
 
June 15, 1959
