Motivation research in practice co-ordinated with marketing research


This paper deals with experiences and ideas resulting from motivation research projects, made with the assistance of psychologists during the past seven years. In close co-operation with trained marketing researchers, different methods have been applied to arrive at a working co-ordination between the best from motivation research and experienced marketing research practice.

Börje Lindberg


This is a long description of some author details.

Research Papers

Research Papers

Research Papers

  • PDF
  • This could also be of interest