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Motivation research in practice co-ordinated with marketing research

Date of publication: June 15, 1957

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Author: Börje Lindberg

Abstract:

This paper deals with experiences and ideas resulting from motivation research projects, made with the assistance of psychologists during the past seven years. In close co-operation with trained marketing researchers, different methods have been applied to arrive at a working co-ordination between the best from motivation research and experienced marketing research practice.

Börje Lindberg

Author

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Research Papers

Qualitative research and motivation research

Catalogue: Consumer Market Research Handbook

Author: Peter Sampson

 

August 1, 1986

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Citation

Sampson, P. (1986a, August 01). Qualitative research and motivation research. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/qualitative-research-and-motivation-research


Research Papers

Methods of quantification in motivation research

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Peter Smolensky

 

June 15, 1961

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Citation

Smolensky, P. (1961a, June 15). Methods of quantification in motivation research. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research


Research Papers

Research into consumer behaviour and its motivation (English and French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz

 

June 15, 1957

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Citation

Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-english-and-french-


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Citation

Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-english-and-french-