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Videos

The sensory safari

An interactive session packed with sensory tests for you to experience first hand the impact of sensory marketing and research on consumer behavior and perception.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Ludovic Depoortere
June 15, 2015
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Citation

Depoortere, L. (2015a, June 15). The sensory safari. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-sensory-safari


Videos

The art and science of innovation

This presentation approaches innovation as being the successful conversation between two worlds: The science and precision of the R&D world meeting the art and pragmatic world of market research in order to create the maximum marketing impact in...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Authors: Sjoerd Koornstra, Codruta Berbecaru
June 15, 2015
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Citation

Koornstra and Berbecaru (2015a, June 15). The art and science of innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-art-and-science-of-innovation


Videos

Research incorporated

We keep hearing that research needs to be sexier. Well it’s time to make that happen! Across industries and clients, time and again, the full power of great research remains unlocked and unused. Yet, research has a story to tell and in this...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Carola Verschoor, Kees Elands
June 15, 2014
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Citation

Verschoor and Elands (2014a, June 15). Research incorporated. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-incorporated


Videos

Qualitative data, integrative frameworks, and the prospect of strategic impact

The qualitative data landscape has shifted considerably. The relevance of traditional forms of qualitative research seems to be in decline; e.g., a number of large and leading client companies are moving to reduce or eliminate focus groups. At the...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jeffrey Hunter
June 15, 2013
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Citation

Hunter, J. (2013a, June 15). Qualitative data, integrative frameworks, and the prospect of strategic impact. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-data-integrative-frameworks-and-the-prospect-of-strategic-impact