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The sensory safari

Date of publication: June 15, 2015

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Ludovic Depoortere

Abstract:

An interactive session packed with sensory tests for you to experience first hand the impact of sensory marketing and research on consumer behavior and perception.

Ludovic Depoortere

Author

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Videos

Sensory semiotics

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Fiona McNae

 

June 15, 2015

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Citation

McNae, F. (2015a, June 15). Sensory semiotics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sensory-semiotics


Research Papers

The supreme sensory experience

Catalogue: Congress 2008: Frontiers

Author: Bertil Hultén

 

September 26, 2008

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Citation

Hultén, B. (2008a, September 26). The supreme sensory experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-supreme-sensory-experience


Research Papers

Sensory semiotics

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Clara Origlia

Company: Market Dynamics International srl

March 16, 2003

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Citation

Origlia, C. (2003a, March 16). Sensory semiotics . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sensory-semiotics-


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Depoortere, L. (2015a, June 15). The sensory safari. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sensory-semiotics-