Back

The art and science of innovation

Date of publication: June 15, 2015

Catalogue: Sensory Forum 2015: Marketing Meets Science

Authors: Sjoerd Koornstra, Codruta Berbecaru

Abstract:

This presentation approaches innovation as being the successful conversation between two worlds: The science and precision of the R&D world meeting the art and pragmatic world of market research in order to create the maximum marketing impact in markets around the world.

Sjoerd Koornstra

Author

This is a long description of some author details.

Codruta Berbecaru

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Innovation combining art, engineering and social-economy science

Catalogue: Innovate 2006

Authors: Howard R. Moskowitz, Alex Gofman, Iain Bitran

Company: Moskowitz Jacobs Inc.

May 10, 2006

×

Citation

Moskowitz, Gofman and Bitran (2006a, May 10). Innovation combining art, engineering and social-economy science. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/innovation-combining-art-engineering-and-social-economy-science


Videos

Art + Science

Catalogue: Congress 2014: What Inspires?

Author: Gayle Fuguitt

 

June 15, 2014

×

Citation

Fuguitt , G. (2014a, June 15). Art + Science . ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/art-science-


Research Papers

Is this art or science?

Catalogue: ESOMAR Global Healthcare Conference 2003

Authors: Michael A. Michalis, Izabella Jaskolska

Company: Ipsos MRBI

February 23, 2003

×

Citation

Michalis and Jaskolska (2003a, February 23). Is this art or science?. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/is-this-art-or-science-


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Koornstra and Berbecaru (2015a, June 15). The art and science of innovation. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/is-this-art-or-science-