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The art and science of innovation

Date of publication: June 15, 2015

Catalogue: Sensory Forum 2015: Marketing Meets Science

Authors: Sjoerd Koornstra, Codruta Berbecaru

Abstract:

This presentation approaches innovation as being the successful conversation between two worlds: The science and precision of the R&D world meeting the art and pragmatic world of market research in order to create the maximum marketing impact in markets around the world.

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