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Research papers
Uses and application of IMS databases and information sources for competitor analysis
The paper describes, in general terms, the most recent developments of IMS Database Services and relates these to the analysis of competitors. The need for numeric and text information is discussed in addition to the suggested uses of advertising...
Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Authors: David Brown, Maryanne Roach
February 27, 1985
Research papers
Multinational meetings and a user-friendly computer-based information system
This paper describes an unusual information system in so far as it handles marketing data for the multinational meetings industry. Multinational meetings, as marketing researched products, represent an area little explored on a public platform. The...
Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Sherry Dean
January 25, 1984
Research papers
The impact of new technologies on the pharmaceutical marketing researcher
The role of IMS in the pharmaceutical industry is as a data provider. As such I will discuss new technologies as they may impact the provision of data to the industry and to alert you to technologies that are likely to become important in the...
Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Dennis A. Calvanese
June 15, 1983
Research papers
The influence of technical developments on marketing management information systems in retail organisations
This paper shows how much data may be structured into a computer based data bank in a manner which will allow the company to analyse its sales on a seasonal, yearly and possibly 5-yearly basis, in a manner convenient for assisting marketing...
Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Gil T. Jones
June 15, 1977
Videos
In pursuit of happiness
The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Karan Kumar, Surabhi Talwar Sekhar
May 23, 2018
Research papers
The application of a long and medium term M.M.I.S.A.T Colgate-Palmolive
Only a flexible, sophisticated and scientifically based system can give a satisfactory answer all sides can agree to and use as rational guidelines for the future. Colgate- Palmolive utilizes a MMIS to analyse the effect of its marketing-mix and to...
Catalogue: Seminar 1980: Information Systems In Action
Author: Janine Rouas
Company: Colgate-Palmolive
June 15, 1980
Research papers
Running an in-house system
The changes in computer technology have inevitably affected the ease with which the traditional marketing research data - IMS audits - can be manipulated in response to marketing enquiries. This in particular gave the marketing research departments'...
Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rita M. Sully
September 1, 1981
Research papers
