Abstract:
This paper describes an unusual information system in so far as it handles marketing data for the multinational meetings industry. Multinational meetings, as marketing researched products, represent an area little explored on a public platform. The subject matter and the system built around it could well lend themselves as an example of a computer-based information management system, in a service industry.
Research Papers
Market research
Catalogue: Qualitative 2009: The Evolving Human
Authors: Gloria Jun Zhang, Minghui Zhu, Qing Tan
 
November 19, 2009
Research Papers
Reel happiness
Catalogue: Congress 2015: Revelations
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight
 
October 1, 2015
Research Papers
In search of excellence
Catalogue: Congress 2007: Excellence
Author: Peter Cooper
Company: QRi Consulting Ltd.
September 19, 2007
