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Multinational meetings and a user-friendly computer-based information system

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Sherry Dean

Abstract:

This paper describes an unusual information system in so far as it handles marketing data for the multinational meetings industry. Multinational meetings, as marketing researched products, represent an area little explored on a public platform. The subject matter and the system built around it could well lend themselves as an example of a computer-based information management system, in a service industry.

Sherry Dean

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Dean, S. (1984a, January 25). Multinational meetings and a user-friendly computer-based information system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-marketing-information-and-communication-system