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The impact of new technologies on the pharmaceutical marketing researcher

Date of publication: June 15, 1983

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Dennis A. Calvanese

Abstract:

The role of IMS in the pharmaceutical industry is as a data provider. As such I will discuss new technologies as they may impact the provision of data to the industry and to alert you to technologies that are likely to become important in the performance of your responsibilities for your companies. IMS is continually investigating and experimenting with technology which we look upon as a servant or as a tool to help accomplish the goals of our clients, balancing quality and costs.

Dennis A. Calvanese

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Calvanese, D. A. (1983a, June 15). The impact of new technologies on the pharmaceutical marketing researcher. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/the-importance-of-the-patient-on-pharmaceutical-marketing