The impact of new technologies on the pharmaceutical marketing researcher


The role of IMS in the pharmaceutical industry is as a data provider. As such I will discuss new technologies as they may impact the provision of data to the industry and to alert you to technologies that are likely to become important in the performance of your responsibilities for your companies. IMS is continually investigating and experimenting with technology which we look upon as a servant or as a tool to help accomplish the goals of our clients, balancing quality and costs.

Dennis A. Calvanese


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Research Papers

Research Papers

Research Papers

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