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Research papers

New competition creates a need for new methods

The paper on the above-mentioned topic outlines the development of a new method which was designed to give new information of the usage of mass media. Also, the main findings are reported. Today satellite television broadcasts can be received in...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Heikki J. Kasari
June 15, 1986
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Citation

Kasari, H. J. (1986a, June 15). New competition creates a need for new methods. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/new-competition-creates-a-need-for-new-methods


Research papers

Single source data

In this paper we look at two such developments, one affecting the way in which people use television and the other their purchasing patterns, related particularly to grocery products. We then consider the ways in which market research has to adapt...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Stephan Buck
June 15, 1986
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Citation

Buck, S. (1986a, June 15). Single source data . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/single-source-data-


Research papers

The refinement of multi-media analyses about useful criteria for media planning (German)

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1980
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Citation

Hansen, J. (1980a, September 01). The refinement of multi-media analyses about useful criteria for media planning (German). ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/the-refinement-of-multi-media-analyses-about-useful-criteria-for-media-planning-german-


Research papers

The refinement of multi-media analyses about useful criteria for media planning

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1980
×

Citation

Hansen, J. (1980a, September 01). The refinement of multi-media analyses about useful criteria for media planning . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/the-refinement-of-multi-media-analyses-about-useful-criteria-for-media-planning-


Research papers

Teen talk: A foreign language?

Young people tend to use advertising quite differently to their elders. They represent a generation which has grown up with increasing exposure to a range of media, which are in their turn becoming ever more sophisticated. The observations in this...

Catalogue: Seminar 1980: Children And Young People
Authors: Mike Sargent, Vivienne Mandel
June 15, 1980
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Citation

Sargent and Mandel (1980a, June 15). Teen talk: A foreign language?. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/teen-talk-a-foreign-language-


Research papers

The quality of magazine and tv exposures

The objective of media planning is to establish, within the framework of the budget for a specific advertising target, the optimum cost-effective combination of carriers for the advertising in question. As a rule, the selection of the media is based...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: Rolf Speetzen, Wilfried Wenzel
June 15, 1980
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Citation

Speetzen and Wenzel (1980a, June 15). The quality of magazine and tv exposures. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/the-quality-of-magazine-and-tv-exposures