Single source data

Date of publication: June 15, 1986

Author: Stephan Buck


In this paper we look at two such developments, one affecting the way in which people use television and the other their purchasing patterns, related particularly to grocery products. We then consider the ways in which market research has to adapt its techniques to take account of these changes, and in particular to consider how the interaction of these developments affect countries with commercial television.

  • PDF
  • This could also be of interest