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Smith, A. (1994a, June 15). Dissecting the media multiplier. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/dissecting-the-media-multiplier
Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/criteria-of-decision-on-media-mix
Juchems, A. (1971a, June 15). Advertising models in the practical application for decisions on advertising content and creative treatment and on the use of advertising media. ANA - ESOMAR. Retrieved January 29, 2023, from
Speetzen, R. (1991a, June 15). The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity. ANA - ESOMAR. Retrieved January 29, 2023, from
Parodi, A. (1991a, June 15). SESAME. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/sesame
Gugel and McConochie (2001a, April 01). The radio-tv media mix. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/the-radio-tv-media-mix
Thiebaut, J. (1990a, June 15). Complementarity between television and magazines. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/complementarity-between-television-and-magazines
Speetzen, R. (1990a, June 15). Media mix and advertising effectiveness. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/media-mix-and-advertising-effectiveness
Vincent, M. (1987a, September 01). Advertising strategy and media mix under control (French). ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/advertising-strategy-and-media-mix-under-control-french-