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Research reports
ESOMAR guideline for conducting mobile market research
This guideline covers the collection of information by mobile device (mobile phones, tablets and other similar mobile computing devices) for market, opinion or social research purposes (hereafter referred to as market research). It recognises that...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
Magazines
Research World (May/June 2012 )
In this issue we look at the huge changes that are impacting Latin America, one of the fastest growing regions worldwide. Vibrant economies, a rapid uptake of market research and a new generation going online are creating new ideas, new experiences...
Catalogue: Research World 2012
Author: ESOMAR B.V.
June 15, 2012
Videos
Multi-platform Internet measurement- The indispensable ignition
The vital ignition for the development of the advertising and research industry in the CEE region is multi-platform communication and its measurement. Internet slowly becomes a traditional medium, but it gets a new meaning considering its complexity....
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Marta Klepka
June 15, 2012
Research reports
24 questions to help buyers of social media research
These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
Magazines
Research World (March/April 2012)
Innovating, Inspiring Asia! In this issue we explore where the region is going and what the next opportunities will be.
Catalogue: Research World 2012
Author: ESOMAR B.V.
April 15, 2012
Research papers
Research capabilities in selected countries in CEE
This paper is based on over 15 years of experience in carrying out multinational projects in CEE countries and spans from technical solutions going through facilities and ending with methodological background. The main focus is to show what kind of...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Marcin Rzepka
Company: PMR LTD Sp. z o.o.
March 26, 2012
Magazines
Research World (January-February 2012)
In this issue we look at how the digital revolution is transforming the market place and what marketers and market researchers can do to manage the data explosion.
Catalogue: Research World 2012
Author: ESOMAR B.V.
February 15, 2012
Magazines
Research World (November/December 2011)
In this issue we look at how the qualitative methodology adds to the researcher's toolkit in new and exciting ways.
Catalogue: Research World 2011
Author: ESOMAR B.V.
December 15, 2011
Research papers
