Resources Library by ANA

Conot

We intend to show how CONOT a new tool aiming to measure connotations be usefully applied to brand evaluation and strategy. We currently wonder which words, concepts, feelings would be evoked in people’s minds by a stimulus - a word, group...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Authors: Marc Vincent, Annick Vincent

June 15, 1992

Do we really understand what consumers want?

This paper describes a research project that attempts to better understand the meaning of some words used frequently by consumers to describe automobiles. In conjunction with a leading UK motor manufacturer, the research set out to try and broaden...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Lorne D. McMillan

June 15, 1992

The changing language of young Spanish consumers

The role of brand names in the language of young consumer s is obvious, and raises various type of questions. For practical reasons , we will divide there into three types. a. what is the basis tor the repercussion on the name brands on the...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Alejandro Suarez Antelo

June 15, 1992

Researching a global audience

As radio stations in Europe tend more towards defining their target audience, by locality, demographics, or musical taste, the BBC World Service in English continues to pursue the opposite goal of a truly global audience united only by the ability to...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Liz Fuller

June 15, 1991

New language and communication for social advertising

The goal of this paper Is to investigate social advertising in Italy as a concept (what It is, what it means, how people see it) and as communication through some examples of current advertising. It considers a qualitative research concerning the...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: Cristina Nava

June 15, 1990

Show me my freedom

This paper examines the origins of and changes in current attitudes of 55 to 65-year- olds, in Belgium today. The research provides an insight into the language, both verbal and symbolic, which should or should not be used when communicating with the...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Lucienne Hellebosch

Company: GATES Marketing Research & Consultancy nv/sa

June 15, 1989

Bridging the language gap

This paper discusses one approach in bridging the communication gap between consumers and technical experts. Despite being a fairly simple product to manufacture, beer is a very complex tasting product. Consumer taste test results have historically...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: P. R. Wolf

Company: Molson Coors

June 15, 1989

Ethnic minorities

For reasons of clarity I limit the illustrations in this paper to culturally and linguistically different groups. The emphasis is on the comparison between the autocton Dutch and the Mediterranean group. Within the last population a distinction can...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Alfred E. Bronner

Company: Veldkamp Marktonderzoek

June 15, 1986

Do words have meaning across languages and cultures?

In 'broadening the use of research' is essential to comprehend each other in direct communication and also in depth of meaning. This latter understanding- of the use of language linked with culture makes a vast difference to the collection and...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Madge Dugdale

June 15, 1985