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Research papers

Application of the EPI method to the image determination

The EPI method, developed by the author, is a new research technique with different applications in the marketing field, such as the determination of the image of a company, a product, a brand or a person; the definition of a communication axis; as...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Enrique Ortega
May 5, 1991
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Citation

Ortega, E. (1991a, May 05). Application of the EPI method to the image determination. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/application-of-the-epi-method-to-the-image-determination


Research papers

Application of the EPI method to the image determination (Spanish)

The EPI method, developed by the author, is a new research technique with different applications in the marketing field, such as the determination of the image of a company, a product, a brand or a person; the definition of a communication axis; as...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Enrique Ortega
May 5, 1991
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Citation

Ortega, E. (1991a, May 05). Application of the EPI method to the image determination (Spanish). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/application-of-the-epi-method-to-the-image-determination-spanish-


Research papers

Generale bank in the 1990s

Banks are always concerned to respond to market demand and consequently have an eye to the future, anticipate expectations and innovate. The approach of the single market is accelerating this process, illustrating a statement by the American...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jacques de Keyser
June 15, 1990
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Citation

de Keyser, J. (1990a, June 15). Generale bank in the 1990s. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/generale-bank-in-the-1990s


Research papers

New products and services delivery system in banking

It has been five years now since the foreign banks had tried "to break" the traditional relationship between customers and Spanish banks with a product banking approach. They launched new products with innovative features like the house mortgage...

Catalogue: Seminar 1990: New Product Development
Author: Alberto Hernandez
June 15, 1990
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Citation

Hernandez, A. (1990a, June 15). New products and services delivery system in banking. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/new-products-and-services-delivery-system-in-banking


Research papers

Value partners

A group of Volksbanks and Raiffeisen banks in Friesland, which cooperate under the name of “Friesland's Bank” and are situated in the north-west of the Federal Republic of Germany to the north-west of Bremen, have together with the author...

Catalogue: ESOMAR Congress 1989
Author: Wolfgang Hesse
August 15, 1989
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Citation

Hesse , W. (1989a, August 15). Value partners. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/value-partners


Research papers

Business requirements and future expectations in competitive bank services

An experimental study on attitudes towards time and on the behavioural implications of such attitudes was conducted on 46 staff members of an Italian bank. The methods used were a Semantic Differential (SD) composed of three stimulus words (the past,...

Catalogue: Seminar 1988: Research For Financial Services
Author: Gabriele Morello
June 15, 1988
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Citation

Morello, G. (1988a, June 15). Business requirements and future expectations in competitive bank services. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/business-requirements-and-future-expectations-in-competitive-bank-services


Research papers

Defining and understanding the challenges

Our community is undergoing three revolutions at the same time. Technology, sociology and ethics are evolving, interacting and complementing each other. They are changing consumers' and companies' way of thinking and behaviour. They are also slowly...

Catalogue: Seminar 1988: Research For Financial Services
Author: Jacques de Keyser
June 15, 1988
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Citation

de Keyser, J. (1988a, June 15). Defining and understanding the challenges. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/defining-and-understanding-the-challenges


Research papers

Service quality management

The banks that do well in the 1990's will be those which re-discover the customer and start to manage customer service. Customers tend to define service quality by what is spoken, heard or seen in their encounters with the bank. The 'service...

Catalogue: Seminar 1988: Research For Financial Services
Author: David Ballantyne
June 15, 1988
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Citation

Ballantyne, D. (1988a, June 15). Service quality management. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/service-quality-management


Research papers

The natural grouping of banks

In this article 'Natural Grouping', a new technique for image and positioning research is introduced. The more conventional approaches to image research - the free format, the explicit and the implicit techniques - are briefly discussed. The...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Ton Kuylen, Theo M. M. Verhallen
June 15, 1988
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Citation

Kuylen and Verhallen (1988a, June 15). The natural grouping of banks. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-natural-grouping-of-banks