Business requirements and future expectations in competitive bank services
An experimental study on attitudes towards time and on the behavioural implications of such attitudes was conducted on 46 staff members of an Italian bank. The methods used were a Semantic Differential (SD) composed of three stimulus words (the past, the present and the future) and twelve adjectival scales, as well as in depth interviews aiming at providing a character-profile of the subjects. The results indicated that the largest grouping of subjects could be considered past-oriented. The second group fell into the category of future-oriented and the third group was made up by present-oriented individuals. For a minority, time dimensions were blurred and no specific orientation prevailed. Other SD measurements permitted to obtain a more articulate picture of the nature of attitudes toward time.
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