Resources Library by ANA

The challenges of a new job and how to overcome them

Leaders need to create clarity, define structures and show vision, even when they don't know what to do and who to ask! Let me share my learnings with you.

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Kajoli Tankha

September 8, 2019

Find YOUR Brilliance!

The future is here - calling for Brilliance from us all: to compete, to convince and to inspire. Executive speaking and gravitas coach Caroline Goyder, with comedian-turned-researcher Will Goodhand, will equip you to unlock YOUR personal brilliance.

Catalogue: Congress 2018

Authors: Caroline Goyder, Will Goodhand

Company: System1 Research Ltd

September 23, 2018

Translating online sensation into the store

From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omni channel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour....

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Bart Vandenreijt

June 6, 2018

Stop with why

Byron Sharp’s “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?

Catalogue: Congress 2017: Visionary

Authors: Angelique de Reuver, Bram Jonkheer

November 27, 2017

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW

Authors: Horst Feldhaeuser, Clare-Marie Hulsey, Patricio Pagani

June 15, 2016

Hurry up! And wait! The road to research impact

ESOMAR’s Director General Finn Raben has rightly pointed out the absolute critical role of client-side researchers in determining the future of our industry. Yet, how well do major corporations actually manage their consumer insights functions?...

Catalogue: Congress 2016: #WOW

Authors: Simon Chadwick, Ravi Dhar, Christine Barton

June 15, 2016

Sensory semiotics

This presentation will review recent thinking on how cultural phenomena can influence sensation.Brands rely on cultural meaning for their value, so the creation and management of that meaning is critical. We know that (i) the meaning a brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Fiona McNae

June 15, 2015

Cultural anchoring

Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand connections with target audiences. Meanwhile, market...

Catalogue: Congress 2014: What Inspires?

Authors: Neale Cotton, Julian Dunne

Company: The Lab Strategy & Planning

June 15, 2014