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Translating online sensation into the store

Date of publication: June 6, 2018

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Bart Vandenreijt

Abstract:

From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omni channel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour. This requires a lot of change management for a company that, until recently, was mainly focused on mass communication through the folder.

Bart Vandenreijt

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https://ana.esomar.org/documents/cherry-pickers-and-store-switchers