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Research papers

The application of panel analysis to marketing activity

The advantages of consumer panel data therefore extend way beyond its ability to provide comprehensive brand share data where other methods suffer from Inadequate coverage, to tell us something about the numbers of people buying as well as the...

Catalogue: Seminar 1972: Panels
Author: Brian C. Pymont
June 15, 1972
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Citation

Pymont, B. C. (1972a, June 15). The application of panel analysis to marketing activity. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-application-of-panel-analysis-to-marketing-activity


Research papers

Behavior patterns in savings

Current interest in the attitudes and behavior of those who save money -"savers' occured when savings ceased to be seen merely as a left-over resulting from the difference between income and expenses. Standard analytical methods and socio-demographic...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Paul Danloy
Company: IFOP
June 15, 1972
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Citation

Danloy, P. (1972a, June 15). Behavior patterns in savings. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/behavior-patterns-in-savings


Case studies

Choosing among alternative promotions

To improve the situation of a brand on the market, at least two types of promotion may be contemplated: delivering a coupon at home, and delivering a sample at home . The cost of each promotion can easily be estimated. Unfortunately, the profit of...

Catalogue: Seminar 1972: Panels
Authors: P. DeIepine, Alain Kling
June 15, 1972
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Citation

DeIepine and Kling (1972a, June 15). Choosing among alternative promotions. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/choosing-among-alternative-promotions


Research papers

Comments on messrs. Delepine/Kling's paper

Comments on the paper "Choosing among alternative promotions" by P. Delepine and A. Kling.

Catalogue: Seminar 1972: Panels
Author: Derek Bloom
June 15, 1972
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Citation

Bloom, D. (1972a, June 15). Comments on messrs. Delepine/Kling's paper. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/comments-on-messrs-delepine-kling-s-paper


Research papers

The interviewers' role with new methods of data collection

Recent advances in data collection and interpretation, especially electronic metering devices, have interacted with the work of the interviewer. Long-running panel operations have made it possible to assess the value of differential changes to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Stephan Buck, J. G. Boggis
June 15, 1972
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Citation

Buck and Boggis (1972a, June 15). The interviewers' role with new methods of data collection. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-interviewers-role-with-new-methods-of-data-collection


Research papers

Some experiences with the operation of an individuals panel

The developments that led to the establishment of an individuals panel based on an existing housewife panel, and its operation, have been described. Experiences with the panel have been outlined which illustrate the advantages of pre-coding of...

Catalogue: Seminar 1972: Panels
Authors: T. I. McGloughlin, R. J. Austin
June 15, 1972
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Citation

McGloughlin and Austin (1972a, June 15). Some experiences with the operation of an individuals panel. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/some-experiences-with-the-operation-of-an-individuals-panel


Research papers

Some problems in collecting continuous diary panel data from a rapidly changing universe

The Baby Panel is an example of the panel technique being very successfully adapted to measure a market where buyers remain for a relatively short period of time and yet during that time their characteristics change dramatically. One might summarise...

Catalogue: Seminar 1972: Panels
Author: John R. Lawford
June 15, 1972
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Citation

Lawford, J. R. (1972a, June 15). Some problems in collecting continuous diary panel data from a rapidly changing universe. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/some-problems-in-collecting-continuous-diary-panel-data-from-a-rapidly-changing-universe


Research papers

Behavior patterns in savings (French)

Current interest in the attitudes and behavior of those who save money -"savers' occured when savings ceased to be seen merely as a left-over resulting from the difference between income and expenses. Standard analytical methods and socio-demographic...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Paul Danloy
Company: IFOP
June 15, 1972
×

Citation

Danloy, P. (1972a, June 15). Behavior patterns in savings (French). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/behavior-patterns-in-savings-french-


Research papers

Panel observation on three specific forms of brand promotion

There is a logical correlation between growing indifference to brands on the consumers' part and the increase in such "below the line activities" generated by producers. One sometimes wonders whether these activities are aimed at the consumer or at...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Coen C. J. de Koning
June 15, 1971
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Citation

de Koning, C. C. (1971a, June 15). Panel observation on three specific forms of brand promotion . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/panel-observation-on-three-specific-forms-of-brand-promotion-