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Some experiences with the operation of an individuals panel

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Panels

Authors: T. I. McGloughlin, R. J. Austin

Abstract:

The developments that led to the establishment of an individuals panel based on an existing housewife panel, and its operation, have been described. Experiences with the panel have been outlined which illustrate the advantages of pre-coding of diaries and despatch of individual diaries to segments of the population, together with the flexibility that can be achieved in the type of information that can be collected from such a panel

T. I. McGloughlin

Author

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R. J. Austin

Author

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McGloughlin and Austin (1972a, June 15). Some experiences with the operation of an individuals panel. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/continuous-purchasing-data-can-be-collected-from-individuals