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Some problems in collecting continuous diary panel data from a rapidly changing universe

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Panels

Author: John R. Lawford

Abstract:

The Baby Panel is an example of the panel technique being very successfully adapted to measure a market where buyers remain for a relatively short period of time and yet during that time their characteristics change dramatically. One might summarise panel techniques as offering two different types of measurement: - Firstly the study of changes over time in the behaviour of individuals or groups of individuals. Secondly the study of changes in the pattern and trends of the total market over time. This paper describes very briefly how these objectives have been met by the Baby Panel since January 1967 and it concentrates on the problems we have encountered, some of which have been solved satisfactorily, others, at present defying really satisfactory solutions.

John R. Lawford

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Research Papers

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

Catalogue: Seminar 1972: Panels

Authors: Roger Sargood, I. M. Hunt

Company: ESSO

June 15, 1972

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Citation

Sargood and Hunt (1972a, June 15). The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-use-of-market-and-brand-trend-data-deriving-from-the-r-b-l-motorists-diary-panel-in-the-united-kingdom


Research Papers

Continuous purchasing data can be collected from individuals

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Ivor McGloughlin

 

June 15, 1971

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Citation

McGloughlin, I. (1971a, June 15). Continuous purchasing data can be collected from individuals. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/continuous-purchasing-data-can-be-collected-from-individuals


Research Papers

Data collecting systems for a consumer panel in the field of semi-durable goods

Catalogue: ESOMAR Congress 1968

Author: Salvatore Ceglia

 

June 15, 1968

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Citation

Ceglia, S. (1968a, June 15). Data collecting systems for a consumer panel in the field of semi-durable goods. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/data-collecting-systems-for-a-consumer-panel-in-the-field-of-semi-durable-goods


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Citation

Lawford, J. R. (1972a, June 15). Some problems in collecting continuous diary panel data from a rapidly changing universe. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/data-collecting-systems-for-a-consumer-panel-in-the-field-of-semi-durable-goods