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Research papers

The growth of the region

This paper examines examples, primarily from the Asian Business Readership Survey or ABRS, which illustrate how international media research not only tells us about the latest audience figures for the media measured, but, when viewed long term, also...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Katherine Page
November 1, 1996

Research papers

Media research

This review looks at the media research services currently available in fourteen key Asia Pacific markets, namely: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, The Philippines, Singapore, South Korea, Taiwan, Thailand...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Andrew Green
November 1, 1996

Research reports

Readership measurement in Europe 1996

The purpose of the ESOMAR 1996 report on newspaper and magazine readership measurement in Europe is to supply further information about the state of play in other countries. It is more or less a repeat of the ESOMAR 1994 report on newspaper and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1996

Research papers

Readership research for local free-sheets

Since April 1994 the Bundesverband Deutscher Anzeigenblatter (BVDA) and its member publishers have been pursuing their concept of systematic readership research for editorial and advertising marketing. On the basis of research standards, set up by...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Michael Wirkner
November 1, 1995

Research papers

Qualities revisited

In April 1993 I presented a paper at the Worldwide Readership Symposium in San Francisco, reporting on our Quality of Reading Survey among 2,5 adults in the UK. Using the CAPI technique pioneered by RSL, we evaluated more than 30 magazines and...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Chris Minter
November 1, 1995

Research papers

Quality planning

To what extent does present-day media research fulfil the needs of the user? From advertisers, especially, there is quite some criticism regarding the relevance of existing readership surveys. Although there is no doubt about the benefits of...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Vivian Beck, John Rodenburg
November 1, 1995

Research papers

The halo effect

To obtain insights into how advertising works, it is important to appreciate the factors influencing its action on the public. It is necessary to define the term "advertising" prior to going further. Advertising can be said to be any (and in fact,...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Anumita Sharma, Sanjaya Shunglu
November 1, 1995

Research papers

What's news on newspaper section research?

This paper will cover the current situation for research into newspaper sections and will concentrate on a "private research project" and why for the time being this research can help guide advertisers and agencies in the media planning process. The...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Stuart Corke
November 1, 1995

Research papers

Measuring readership of newspaper sections on the UK NRS

For many years UK national newspapers have published additional sections given away with the main newspaper and while these were few and in the form of colour magazines, they were measured as separate titles. In 1988 the power of the press unions was...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Roger Beeson, Jean Wong
November 1, 1995