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Videos

Generate insights on how to communicate a brand new product benefit in a consumer intuitive way

Communicating new product benefits in a consumer intuitive way is a big challenge for most CPG categories. The insight generation process mostly involves complicated methodologies that make it very hard to keep consumer engagement high....

Catalogue: Global Qualitative 2017: Back to the future
Authors: Daniela Chiaravalle, Dogus Sipahioglu
January 11, 2017
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Citation

Chiaravalle and Sipahioglu (2017a, January 11). Generate insights on how to communicate a brand new product benefit in a consumer intuitive way. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/generate-insights-on-how-to-communicate-a-brand-new-product-benefit-in-a-consumer-intuitive-way-8940


Videos

UMOJA

A story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how innovative mobile qual is helping Diageo teams make better business decisions routed in local culture.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Gavin Holt, Paul Robert Thomas
January 11, 2017
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Citation

Holt and Thomas (2017a, January 11). UMOJA. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/umoja


Videos

Deep design to the rescue

We have harnessed technology and automation to reach the peak of solving for external problems, such as convenience and efficacy. Paradoxically, as the external world neatens, we have seen the rise of inner entropy, with an increased articulation of...

Catalogue: Global Qualitative 2017: Back to the future
Author: Sharanya Sitaraman
Company: Quantum Consumer Solutions Pvt Ltd
January 11, 2017
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Citation

Sitaraman, S. (2017a, January 11). Deep design to the rescue. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/deep-design-to-the-rescue-8938


Videos

Vegetables that rock

The presentation will demonstrate from a client perspective how the shift from product to user-centricity brought about a powerful impact both on a strategic as well as human resources level.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jeanne Carré, Agnieszka Mazurek
January 11, 2017
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Citation

Carré and Mazurek (2017a, January 11). Vegetables that rock. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/vegetables-that-rock-8949


Videos
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Citation

Burr, Kirk and Raben (2016a, September 18). Ceremony: YES (Young ESOMAR Society) Competition Winners . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/yes-young-esomar-society-competition-winners-


Videos

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
June 15, 2016
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Citation

Verhaeghe, Pallini, Deceuninck and Vucescu (2016a, June 15). The power is in the mix. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-power-is-in-the-mix


Videos

The walking Z

Every generation writes their own story. Up-close and personal with GenerationZ! Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Marco Gruhn, Kerstin Klaer
Company: AB InBev
June 15, 2016
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Citation

Gruhn and Klaer (2016a, June 15). The walking Z. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/-the-walking-z


Videos

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW
Authors: Vincent Lenne, Andy Brown
June 15, 2016
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Citation

Lenne and Brown (2016a, June 15). Box clever. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/box-clever-8687


Videos

Breaking news from ESOMAR

Latest news in the research industry.

Catalogue: Asia Pacific 2016: Get Connected!
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). Breaking news from ESOMAR. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/breaking-news-from-esomar