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Videos
Searching for new equilibrium in a post-Covid world
Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Vandana Chamaria
Company: Google
November 2, 2020
Videos
Injecting emotion into campaign effectiveness
Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.
Catalogue: Congress 2018
Author: Hamish McPharlin
September 23, 2018
Videos
True ROI of influencers
In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...
Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
Videos
2020 Vision
Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.We will...
Catalogue: Insights Festival 2020
Authors: Helenor Gilmour, Pete Maginn
September 15, 2020
Videos
Market research in times of crisis
There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will...
Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Holly Carter
Company: Forsta
April 16, 2020
Videos
Market research: Connecting data and driving lifetime value
Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.
Catalogue: Congress 2018
Author: Robert Graves
September 23, 2018
Videos
Measuring potential virality of content
This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers,...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019
Videos
Brands Connect: Introduction
Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...
Catalogue: Brands Connect Series
Authors: Begonia Fafian, Joaquim Bretcha
Companies: The Coca-Cola Company , Netquest
September 14, 2020
Videos
