Resources Library by ANA

From social listening to e-seeing

The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo

Company: L'Oréal

September 8, 2019

Can social listening replace surveys?

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christiane Reimann, Frank Buckler

September 8, 2019

From social listening to e-seeing

The following presentation shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast...

Catalogue: Fusion 2019

Authors: Alberto Rodríguez Romo, Estefanía Yaguez Lorenzo

Company: L'Oréal

November 10, 2019

Tell me what you like and I'll tell you who you are

We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Nastasha Francesca Kai Jimenez

May 13, 2018

Insights 24/7

How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Catalogue: Latin America 2020 - Insights Festival

Authors: Damián Suárez, Sebastián Silva

Companies: Givaudan, Mega Research

October 19, 2020

Semiotics fused with digital media analytics, why wouldn't you?

Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Preriit Souda, John Landell Mills

Company: PSA Consultants

September 8, 2019

A picture paints a thousand words

The future is pictures?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Aoife Marron, Sinead Mooney

Company: RED C Research & Marketing Ltd

November 11, 2018

Catching the exception

Redefining qualitative research by combining different methods in order to find new, special and trendy usages.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Chayenne Meers, Suzanne Mulier

Company:

November 11, 2018

Sustainability: Doomed if you do, doomed if you don't

When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Jayanth Narasimha, Maitreyee Patki, Martyn Uren

Companies: Brandscapes Worldwide, Twitter

November 2, 2020